La llegada de Cristiano Ronaldo a la Juventus tendrá un impacto tremendo en el aspecto deportivo de la Juventus. Pero no será el único. La Vecchia Signora ya hace cálculos para aprovechar la llegada del portugués, no sólo dentro del terreno de juego, sino también fuera de él.
Como ha señalado Tuttosport, el club italiano ya ha comenzado a notar el 'efecto Cristiano'. La primera remesa de nuevas camisetas para la 2018/19 ya se ha agotado. En cuanto se anunció el fichaje de Cristiano, la venta de la prenda con el número '7' a la espalda se disparó.
Cierto es que los beneficios por venta de camisetas están en muchas ocasiones sobreestimados, ya que a fin de cuentas, el club percibe sólo alrededor de un 20% del valor de cada camiseta, pero también sirve como claro indicativo del efecto que la llegada de un 'producto' como Cristiano tiene en la imagen y la repercusión del club.
Para la temporada 2018/19 se espera que los beneficios en operaciones internas aumenten un 30%. Tomando como base la estimación de entre 22 y 25 millones de euros de beneficios de la pasada temporada.
La otra consecuencia inmediata ha sido la subida del precio de las acciones de la Juventus. A principios de julio el título se situaba en los 0,67 euros, cerrando la semana de la oficialización del fichaje en 0,80 euros y habiendo alcanzado un máximo de 0,90 el día del fichaje, el pasado 10 de julio.
Otro apartado que notará la llegada del ex madridista serán los abonos. La pasada temporada la Juventus recaudó 25,7 millones de euros. Se valora un aumento medio en el precio del abono de un 30%. Pasaría lo mismo con las entradas, por lo que el aumento al final de temporada, llegando a las rondas finales de competiciones europeas y de la Copa de Italia, podría alcanzar los 71 millones de euros.
Además la Juventus posiblemente centre sus esfuerzos en renegociar los contratos que tiene firmados por todo el mundo. Sus principales patrocinadores son Adidas, Jeep y Cygames; y tiene socios regionales en América, África y Asia.
Por último, Cristiano Ronaldo dará un gran impulso a la presencia de la Juventus en las redes sociales. Desde que se confirmó la operación, el perfil oficial de la Juve en Instagram ganó 1,4 millones de seguidores. Lo que pase en el futuro fuera del campo dependerá, en buena medida, de que las cosas funcionen en el césped, pero por el momento todo hace indicar que la Juventus solo puede intuir lo que podrá generar con su nueva estrella.
[(Shimizu S-Pulse) Weakness]: 1. Shimizu S-Pulse are 13th in the J1 League table. Facing 2nd-placed Kashima Antlers, they will find it hard to win this match due to their declining form, indicating doubtful motivation.2. Shimizu S-Pulse defender Yuji Takahashi and forward Sena Saito will miss this league game due to injuries.3. Shimizu S-Pulse were winless with 2 draws and 3 losses in the last 5 g...
Liverpool table fresh Guehi bidAccording to The Athletic, Liverpool have submitted a fresh bid worth £35 million ($47m) to sign Marc Guehi from Crystal Palace. The Reds had earlier seen two bids rejected by the Eagles, but they remain hopeful that this time the offer will be accepted.Fenerbahce eyeing move for EdersonTurkish Super Lig giants Fenerbahce are eyeing a move for out-of-favour Manc...
Roma medical for Liverpool fullback TsimikasAS Roma are holding a medical for Kostas Tsimikas today.The Liverpool fullback is leaving Anfield after finding himself third-choice this season behind fellow left-backs Andrew Robertson and Milos Kerkez.La Gazzetta dello Sport says the Greece international is expected in Italy today to finalise his move.Tsimikas will undergo a medical ahead of signing a...
FBL-ENG-PR-CHELSEA-FULHAMMarco Silva has demanded an explanation from the Premier League after lambasting three "shocking" refereeing decisions in Fulham's 2-0 Premier League loss at Chelsea.WHAT HAPPENED?The Whites thought they had taken the lead against their west London rivals Chelsea when 18-year-old Josh King coolly slotted past Robert Sanchez. However, the goal was chalked off by referee Rob...
[(Shonan Bellmare) Strength]: 1. Shonan Bellmare are one of the bottom teams in the table, taking 25 points and being in the relegation zone. They are strongly motivated to grab points.[(Shonan Bellmare) Neutral]: 1. Shonan Bellmare drew the last 4 home games, revealing mediocre home performances.[(Shonan Bellmare) Weakness]: 1. Shonan Bellmare lost 1-0 to Fagiano Okayama on the road in the last g...
Manchester United Training Session And Press Conference - UEFA Europa League Final 2025Chelsea have completed the signing of Alejandro Garnacho from Manchester United.WHAT HAPPENED?Garnacho has signed a seven-year contract with the Blues after the two Premier League clubs agreed a deal worth a fixed £40 million fee ($54m) with a 10 per cent sell-on clause, Goal understands. The 21-year-old ha...
Marc Guehi Crystal Palace 2025-26Liverpool have launched a fresh bid for Marc Guehi as they hope that Crystal Palace will finally accept their proposal and agree to sell their star defender before the summer transfer window closes on Monday. The Reds have been linked with a move for the England international throughout the summer and the champions are determined to secure his signature.WHAT HAPPEN...
West Ham United v Lille OSC - Pre-Season FriendlyAston Villa are close to signing West Ham United midfielder Lucas Paqueta on an initial loan with an obligation to buy next summer.WHAT HAPPENED?Villa are on the brink of agreeing a £47 million (€54m/$63m) package for Paqueta which includes a loan fee and add-ons, according to Fabrizio Romano. The report also states the 28-year-old has ac...
[(Nagoya Grampus) Strength]: 1. Nagoya Grampus currently have only 28 points and are near the bottom of the league table. To avoid relegation, they need to earn points.[(Nagoya Grampus) Neutral]: 1. Nagoya Grampus' 7 successive games ended with OVER.[(Nagoya Grampus) Weakness]: 1. Nagoya Grampus lost 2-4 to Sanfrecce Hiroshima in their last Emperor's Cup game, with poor performance.2. In the lates...
Cody Gakpo Liverpool 2025Premier League champions Liverpool have confirmed that star attacker Cody Gakpo has put pen to paper on a new long-term contract, which has extended his stay at Anfield beyond 2028. The Dutchman who joined the club in January 2023, during the Jurgen Klopp era, has established himself as a regular starter under new boss Arne Slot and has now committed his future to the Reds...
