THEY battled their way to Euros glory in a dramatic penalty shootout - and now England's brilliant Lionesses are set to strike it rich off the pitch.
Following their history-making victory against Spain, the likes of captain Leah Williamson and Chloe Kelly are now the nation's most in-demand stars, with the talented squad tipped to enjoy a deserved £80million windfall this year in money-spinning brand and TV deals.
Brand and culture expert Nick Ede thinks that success on the football field for England's women means they could be even more in demand than the men off it.
Super sub Kelly, who coolly slotted home the crucial penalty in Sunday night's European championship final, has already said she'd love to appear on I'm a Celebrity Get Me Out of Here.
While winger Lauren James and Williamson are now in the same league as Lionel Messi, having starred in a Walkers crisps advert with the Argentinian superstar.
Fashion brands, sportswear companies and glossy magazines are all desperate to be associated with the glamorous team who love to party.
Nick tells The Sun: "In many ways the Lionesses should be in more demand than the men, because they are winners. They have won the Euros twice.
"Their currency is going to be much much higher now.
"The advantage they have over the men is that they have an appeal across the genders. Men like them and women want to be them.
"They could make between £50million and £80million."
But as with the men's footballers, not all of the first team will become TV stars like Gary Lineker or commercial powerhouses like David Beckham.
Nick says: "Collectively as Lionesses they can be making a lot of money, this is their time to shine.
"They could be the next Alex Scott, who is now a bona fide presenter on the One Show, or Jill Scott who was on I'm a Celebrity. But with every team you only get a few stand out stars."
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