FBL-ESP-BARCELONA-MERCHANDISE-YAMAL
Barcelona will pursue re-negotiations with shirt sponsor Spotify, as they look to maximise the value of recent successes and stars like Lamine Yamal.
WHAT HAPPENED?
Mundo Deportivo reports the Catalonian giants are considering a re-negotiation with the global leader in audio streaming. The two parties entered an agreement in 2022, with Spotify paying at least €60m (£52m)-per-year to sponsor the famous blaugrana jerseys, with another €5m (£4.3m) spent on naming rights of the Camp Nou. The terms of their current agreement allow Spotify to extend the deal until 2030 unilaterally, should they wish to increase their annual spend to €70m (£61m). A similar clause would then kick in, with Daniel Ek's company able to pay €80m (£69m) from 2030 to 2034.
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THE BIGGER PICTURE
However, Barcelona now consider their jersey to be worth considerably more. Mundo Deportivo reports that the consensus within the club values their shirt sponsorship at €120m (£105m)-per-season, thanks to their recent success in both the men and women's game. The club also boasts highly marketable stars like Lamine Yamal, Aitana Bonmati and Alexis Putellas.
DID YOU KNOW?
La Blaugrana are therefore willing to push for a re-negotiation to their deal ahead of the 2026 renewal date. As the club is now in a more secure position than in 2022, when their financial woes made a deal with Spotify an imperative, Mundo Deportivo suggests the club could court other sponsors, even though the agreement with Spotify has been a positive for both parties. Barcelona recently renewed with shirt manufacturer Nike, in a deal worth a reported €127m-per-year. That deal came to fruition after a round of negotiations with Puma.
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WHAT NEXT?
While there have been delays to the club's planned return to the Camp Nou, they hope to return to their home ground in the next few weeks. Their deal with Nike is worth an estimated €1.7bn over the next 15 years. The focus on a new sponsorship deal is the next logical step for Barcelona as a business.
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