> Internacional > Texto
Barcelona to wage €120m war with Spotify over sponsorship contract as La Liga champions look to cash in on Lamine Yamal hype
{by} goal


FBL-ESP-BARCELONA-MERCHANDISE-YAMAL

Barcelona will pursue re-negotiations with shirt sponsor Spotify, as they look to maximise the value of recent successes and stars like Lamine Yamal.

WHAT HAPPENED?

Mundo Deportivo reports the Catalonian giants are considering a re-negotiation with the global leader in audio streaming. The two parties entered an agreement in 2022, with Spotify paying at least €60m (£52m)-per-year to sponsor the famous blaugrana jerseys, with another €5m (£4.3m) spent on naming rights of the Camp Nou. The terms of their current agreement allow Spotify to extend the deal until 2030 unilaterally, should they wish to increase their annual spend to €70m (£61m). A similar clause would then kick in, with Daniel Ek's company able to pay €80m (£69m) from 2030 to 2034.


Arsenal WFC v FC Barcelona - UEFA Women's Champions League Final

THE BIGGER PICTURE

However, Barcelona now consider their jersey to be worth considerably more. Mundo Deportivo reports that the consensus within the club values their shirt sponsorship at €120m (£105m)-per-season, thanks to their recent success in both the men and women's game. The club also boasts highly marketable stars like Lamine Yamal, Aitana Bonmati and Alexis Putellas.

DID YOU KNOW?

La Blaugrana are therefore willing to push for a re-negotiation to their deal ahead of the 2026 renewal date. As the club is now in a more secure position than in 2022, when their financial woes made a deal with Spotify an imperative, Mundo Deportivo suggests the club could court other sponsors, even though the agreement with Spotify has been a positive for both parties. Barcelona recently renewed with shirt manufacturer Nike, in a deal worth a reported €127m-per-year. That deal came to fruition after a round of negotiations with Puma.


Vissel Kobe v FC Barcelona - Preseason Friendly

WHAT NEXT?

While there have been delays to the club's planned return to the Camp Nou, they hope to return to their home ground in the next few weeks. Their deal with Nike is worth an estimated €1.7bn over the next 15 years. The focus on a new sponsorship deal is the next logical step for Barcelona as a business.

Tag
TIPS - Gangwon FC VS Jeonbuk Hyundai Motors

[(Gangwon FC) Strength]: 1. Last season in the Korean FA Cup, Gangwon FC were eliminated in the Round of 16. This season, the team have made a breakthrough so far and have advanced to the semi-finals. In this second leg, they will play at home and have a strong desire to win.2. Lee Ji Ho, a forward of Gangwon FC, has had limited playing time this season. However, he has maintained high offensive e...

Gangwon FC VS Jeonbuk Hyundai Motors
Jeonbuk Hyundai Motors
Gangwon FC
{by} 7M Sport
TIPS - Everton F.C. VS Mansfield Town

[(Everton F.C.) Strength]: 1. On August 24th, in the 2nd round of the Premier League, Everton F.C. secured a comfortable 2-0 home victory over Brighton & Hove Albion F.C., with Jack Grealish providing two assists and putting in an impressive performance.2. Everton F.C. kept unbeaten in the last 3 Premier League home games with 2 wins and 1 draw, showing excellent performances.3. Everton F.C. h...

Everton VS Mansfield Town
Everton
Mansfield Town
{by} 7M Sport
TIPS - Nagoya Grampus VS Sanfrecce Hiroshima

[(Nagoya Grampus) Strength]: 1. Nagoya Grampus are on a 2-game losing streak. They are motivated to win this home game to boost their morale.2. Soichiro Mori scored a goal and made an assist in the last game, showing outstanding form.3. Nagoya Grampus secured a 3-game winning streak in their last 3 encounters between both sides, giving them a better mentality.[(Nagoya Grampus) Neutral]: 1. Nagoya ...

Nagoya Grampus VS Sanfrecce Hiroshima
Nagoya Grampus
Sanfrecce Hiroshima
{by} 7M Sport
TIPS - Grimsby Town F.C. VS Manchester United F.C.

[(Grimsby Town F.C.) Strength]: 1. Grimsby Town F.C. player Jaze Kabia scored in the last game, with reliable form.2. Grimsby Town F.C. drew 1-1 against Accrington Stanley in the last game, but they still kept unbeaten among all events in the new season, being in stable form.3. Grimsby Town F.C.'s home performance was outstanding. They won all the last 3 home games.4. Grimsby Town F.C. have a good...

Grimsby Town VS Manchester United
Grimsby Town
Manchester United
{by} 7M Sport
TIPS - FC Machida Zelvia VS Kashima Antlers

[(FC Machida Zelvia) Strength]: 1. FC Machida Zelvia are undoubtedly motivated to win this home game to qualify for the semi-finals.2. Yuki Soma scored 10 goals and made 6 assists across all competitions this season, being important on the team's offense.3. FC Machida Zelvia drew 0-0 with Yokohama F. Marinos in the last game. They were unbeaten with 11 wins and 1 draw in the last 12 games, showing...

FC Machida Zelvia VS Kashima Antlers
FC Machida Zelvia
Kashima Antlers
{by} 7M Sport
TIPS - Reading F.C. VS AFC Wimbledon

[(Reading F.C.) Strength]: 1. Reading F.C. are playing in the EFL League One this season and are on a 3-game winless run lately. They need to return to winning ways, indicating full motivation in this game.2. Lewis Wing scored a goal and made an assist in the last game, helping the team tie with Wycombe Wanderers F.C.3. Reading F.C. won the last 2 games in AH, revealing recent performances in line...

Reading F.C. VS AFC Wimbledon
Reading F.C.
AFC Wimbledon
{by} 7M Sport
TIPS - Sheffield Wed VS Leeds United

[(Sheffield Wed) Strength]: 1. Sheffield Wed have a rather impressive track record in the EFL Cup. In the first round of this season, they defeated Bolton Wanderers F.C., another team from the EFL Championship, and have posted 3 wins and 2 draws in their last 5 EFL Cup games.2. Sheffield Wed lost only 1 of the last 5 games in AH with stable performances. They ended all the last 4 games with OVER.[...

Sheffield Wed VS Leeds United
Sheffield Wed
Leeds United
{by} 7M Sport
TIPS - Eintracht Braunschweig VS VfB Stuttgart

[(Eintracht Braunschweig) Strength]: 1. As a 2. Bundesliga side, Eintracht Braunschweig have made a solid start to the new season. Having been eliminated in the first round of the DFB-Pokal in each of the past two seasons, the team will undoubtedly be eager to achieve a better performance when they compete in the tournament again this season. Therefore, they will be full of determination when faci...

Eintracht Braunschweig VS VfB Stuttgart
Eintracht Braunschweig
VfB Stuttgart
{by} 7M Sport
TIPS - Sturm Graz VS FK Bodo/Glimt

[(Sturm Graz) Strength]: 1. Sturm Graz suffered a crushing defeat in the first leg on the road. In this home match, they have to go all out to attack, with full motivation to win.2. Sturm Graz midfielder Otar Kiteishvili scored 4 goals in three league games this season, performing excellently in the league. As the starting forward of the team, his performance in this match is worth keeping an eye ...

Sturm Graz VS FK Bodo/Glimt
Sturm Graz
FK Bodo/Glimt
{by} 7M Sport
TIPS - Burnley VS Derby County F.C.

[(Burnley) Strength]: 1. Burnley's key midfielder Josh Cullen not only opened the scoring for the team in the last game but also provided an assist, emerging as the biggest contributor to the victory with an outstanding individual performance.2. Burnley claimed a comfortable 2-0 win over Sunderland in their last game, securing their first victory of the new Premier League season and boosting the t...

Burnley VS Derby County
Burnley
Derby County
{by} 7M Sport
Dalian Aerbin(féminines)
06/03/2019 04:00 VS Pas commencé
Dalian Aerbin(féminines)
Classement
D E
Matchs joués
73.5% Victoires 26.5%
Pts: 82 Rang: 1 Pts: 82 Rang: 1
Domicile
73.5% Victoires 26.5%
Pts: 82 Rang: 1 Pts: 82 Rang: 1
Extérieur
73.5% Victoires 26.5%
Pts: 82 Rang: 1 Pts: 82 Rang: 1
Últimos 6
73.5% Victoires 26.5%
Pts: 82 Rang: 1 Pts: 82 Rang: 1
Derniers 8 paris (AH)
D E
G P G P G P G P
Victoires: 62.50%
G P G P G P G P
Victoires: 62.50%
Plus
Rang
Équipe
Pts
Rang
Équipe
Pts
Rang
Équipe
Pts
Rang
Équipe
Pts
Rang
Équipe
Pts
Rang
Équipe
Pts