EMMA LOUISE JONES had fun making a serious point - by launching an Instagram helpline group for "DM deviants".
The popular sports presenter mocked fans who sent inappropriate messages - but offered advice on how they can improve their behaviour.
Emma Louise Jones delivered a powerful message
The broadcaster blended mockery with a more earnest note
The social media star revealed some of the shocking stuff she has to deal with online, particularly in direct messages (DMs).
And she won praise from her followers for the innovative way she has chosen to deal with it.
With an office for her support group in the background, Jones posted a jokey video which she rounded off with words of wisdom.
And some DMs she shared showed why she treats the matter gravely.
The Leeds supporter, best known for her BBC and Raceday TV work, did end up admitting her new helpline was fake and just for fun.
But she equally confirmed that her point was important, especially by sharing some DM examples.
Jones opened the video by saying: “Very first DM helpline help group.”
She then added the caption: “Introducing you all to the DM Helpline Help group.
"A weekly session for all our DM deviants. Dave, Ian, Simon…See you next week. *This is not a real help group.”
Next came a selection of the unwanted messages she gets.
One read: “Can I lick ur m****”.
Jones commented light-heartedly on the punctuation by saying: “It isn’t the lack of a question mark that is the issue.”
She also joked that using m**** rather than vagina didn't stop the message “still being inappropriate”.
But after teasing the authors of those messages, Jones was then deadly earnest.
She said: “Because we don’t send vulgar messages like this to women on the internet, you wouldn’t say it in real life.”
And she finished the video with some advice.
She added: "Next week we’re going to discuss why women don’t want to see your penis in their DMs.
"In the meantime, get yourselves outside, touch some grass and stay off your phones.”
Jones' online fans believe she hit the right note with her presentation.
One wrote: “Love this, you are a superstar Jones."
Another added: "You’ve got a great way of doing this.”
And a third wrote: "Well done Emma for putting your point across using wit and intelligence."
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