More than 18million people have viewed AFC Bournemouth Women's latest transfer announcement on social media.
The Cherries recently unveiled the loan signing of Portsmouth defender Kelci Bowers. It's the latest move in the versatile 20-year-old's career, having arrived on the South Coast in the summer from Louisiana State University.
To introduce herself to her new fans and the rest of the UK women's football world, Bowers uploaded a brief, five-second video at the training ground. But the short clip has proven to be extra sweet with online viewers, as it has been viewed more than 18million times on X (formerly known as Twitter).
In the video, the young talent said: "Hi guys, Kelci Bowers here. I am here at AFC Bournemouth. I can't wait to get going."
At the time of writing, the video has been seen more than 18.8m times by football fans around the world. Bowers is unique in the sense that she has worn the shirts of Southampton, Portsmouth and now Bournemouth.
In another brief interview with the AFC Bournemouth Women website, Bowers said: "I am really pleased. The girls seem great, there are really good facilities and Steve (Cuss) seems a great manager, so I'm really excited to get going.
"They have got a great ambition here and good goals to achieve. I want to help achieve that and be a part of that to take into next season."
She could have been in line to make her National League debut for the Cherries against fellow Hampshire side Moneyfields. However, the fixture, which was to take place at the John Jenkins Stadium, was postponed hours before kick-off.
Steve Cuss' side will next be in action on Sunday, March 17, when they take on Maidenhead United Ladies.
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