Motherwell manager Stuart Kettlewell expressed his “shame” after a 3-0 defeat against former club Ross County.
Kettlewell held his hands up in apology to the 94 travelling fans who braved the wintry conditions to witness their side go 12 cinch Premiership games without a victory.
Simon Murray headed County in front from a corner inside two minutes as Well lost the first goal for the 11th time in their barren run.
Yan Dhanda curled home from 22 yards inside 18 minutes and Ben Purrington knocked home a rebound in the second half as a static Motherwell defence was beaten again.
Kettlewell, who saw Calum Butcher and Dan Casey pick up injuries, the latter a serious one, said: “Everyone knows how difficult that road can be in winter and how far away it is and we had a group of fans who came up here to support the team in the hope we’d put on a performance, and it was miles away from what it has to be when people spend that cash and time to come up here.
“And there’s a bit of shame in that when you see people travelling up here and that’s the level they get.
“I feel very, very sorry for the supporters that came here because, having seen it, the better decision would be to stay in the house.
“The level of performance was so far removed from where it needs to be to be competitive in this league.
“Then add in the injuries to Butcher and Casey, when you piece all that together along with the troubles and difficult run we’re on, that makes it the toughest ever game for me to watch.”
Motherwell have only collected four points out of a possible 36.
Kettlewell said: “You have to scrap and fight your way out of it and I didn’t see an awful lot of that in the first 45 minutes in particular. You can see the dent it has conceding that early goal.
“So much of it becomes that mentality, a little bit of fear coming in and people maybe not looking for the ball.
“You have to have belief in yourself, envisage there’s a way out of it and trust in the guys around about you to make sure that happens.
“My greatest frustration is I’m dealing with a group of players who have shown that in spade loads during my time at the club and for whatever reason at this minute in time it’s coming up seriously short.”
Casey was carried off on a stretcher after the final whistle.
“It looks a real bad one,” Kettlewell said.
“He has a brace in his leg and it looks like he is heading to hospital. I think he said he felt some sort of crack in his leg.”
County made it seven points and three clean sheets from three matches since Derek Adams returned as manager.
Adams, who saw Will Nightingale sent off in stoppage time, said: “The confidence is there – we played on the front foot – and I thought defensively we were good.
“We stepped forward with the ball and created some really good movements in the game. We were unfortunate not to score more.”
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