Alisha Lehmann is the latest star to start working with PRIME
Fans fear KSI and Logan Paul are “taking over” football after they signed Alisha Lehmann.
While Lehmann has become a global footballing star with her performances for Aston Villa and Switzerland, she has also amassed an enormous online following. According to Nielson Sports, every post made to her jaw-dropping 13.4m followers on Instagram, is reportedly worth an enormous $305,000.
The 24-year-old forward has now expanded her social media side hustle by linking up with the YouTubers and influencer boxers. She posed with the entrepreneurs when she was unveiled as the latest star to promote their electrolyte drink Prime.
After the news was posted to the world, fans started saying the same thing in the comments section.
“LMAO the marketing team at Prime is GOATED (greatest of all time),” one fan commented. “Prime know what they are doing for sure,” added another, who was referencing the other huge names they have at their beck and call.
“Assembling the dopest team ever,” replied a third admirer before a fourth said, “This marketing and business strategy will be studied in schools in a few years.” Finally, one fan kept it short and simple by writing, “They are taking over the game.”
KSI and Logan Paul surprise Alisha Lehmann with a Prime chain and a bonus 💰👀pic.twitter.com/Wiic4SMfMU
— KSI NEWS (@ksinews_) September 6, 2023
The time for talking is almost over as KSI and Tommy Fury will bury their rivarly once and for all as they face off in Manchester on Saturday, October 14th. Logan Paul will also be fighting at the event in front of what is expected to be a sell-out crowd.
Lehmann is not the first football star to join the Prime team. Manchester City forward Erling Haaland recently began endorsing the brand, who have also agreed deals with Arsenal and Bayern Munich.
UFC star's Israel Adesanya and Alexander Volkanovski also promote the brand. In January, the brand was estimated to be valued at a whopping £18m, despite only launching in 2022.
Lehmann has 42 caps for Switzerland
Lehmann contributed five goals and four assists in 22 appearances for Villa last season. She also boasts an impressive 42 appearances for Switzerland, where she has helped herself to three goals.
“Alisha has been a big part of our journey since I arrived and has played a huge part in our progression as a football club," Villa manager Carla Ward said when asked about Lehmann. "She is a very important piece to the puzzle and is someone I thoroughly enjoy working with. We're delighted she's committed her long-term future with us.”
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